this is

beauty decoded.

we’re here to unscramble the chaos of beauty into fun, versatile products that work as hard as you do.

we believe beauty isn’t about starting from scratch—it’s about rearranging, redefining, and reinventing what already exists. Just like an anagram transforms familiar letters into something unexpected, our products are designed to take your existing routine and unlock new possibilities.

we create multi-use essentials that don’t replace your beauty routine—they enhance it, giving you the freedom to remix, simplify, and express yourself in fresh ways. Because beauty isn’t one thing—it’s whatever you make of it.

model applying mane stage to brows
model holding mane stage

Our Code

beauty for all

versatile, no-fuss products that work for everyone

kind, inside & out

vegan & cruelty-free

ingredients with purpose

compliant with the highest global regulatory guidelines, so you never have to second-guess

planet-friendly first

recyclable, responsibly sourced packaging—progress, not perfection

our story

As a child of immigrants, growing up I often felt like I was on the outside looking in. My thick eyebrows and frizzy, curly hair made me different. Tight ponytails and overplucked brows were my way of blending in. But after years of trial and error, I learned to embrace my uniqueness. When motherhood brought post-partum changes, it reignited those old struggles—but instead of hiding, I channeled them into Anagram Beauty. A brand dedicated to uncomplicating your beauty routine and celebrating what makes you unique—because life’s too short to not love the skin you’re in. xo, Christina

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