beauty decoded.
We’re here to unscramble beauty with fun, versatile products that work as hard as you do.
We believe beauty isn’t about starting from scratch, it’s about rearranging, redefining, and reinventing what already exists. Just like an anagram transforms familiar letters into something unexpected, our products are designed to take your existing routine and unlock new possibilities.
We create multi-use essentials that don’t replace your beauty routine but enhance it, giving you the freedom to remix, simplify, and express yourself in fresh ways. Because beauty isn’t one thing, it’s whatever you make of it.
OUR STORY
As a first-generation daughter of middle eastern immigrants, I grew up feeling like I didn’t fit the standard mold of beauty. After years of trial and error, I learned to embrace what made me different. When motherhood brought new changes (including postpartum hair shifts) I was reminded of the frustrations so many women face: complicated routines, too many products, and beauty standards that leave little room for individuality. This personal journey inspired Anagram - a brand built to simplify beauty, reduce product overload, and help people express what makes them unique with confidence and ease. I hope it makes your beauty routine a little easier and makes space for what matters most. xo, Christina
OUR CODE
beauty for all
versatile, no-fuss products that work for everyone
kind, inside & out
vegan & cruelty-free
ingredients with purpose
compliant with the highest global regulatory guidelines, so you never have to second-guess
planet-friendly first
recyclable, responsibly sourced packaging—progress, not perfection
